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Joe     WINT


Vaseline

To make Vaseline relevant to young people as a “life hack hero,” we focused on the one thing Vaseline should never be used for: sex.



Young Ones One Show Silver and Bronze Pencils (2025).



Case Study:

We’ll build hype on socials by announcing our partnership with Only Fans’ biggest creators.



But when our channel goes live, there will be nothing sexy about it:



We’ll also release special edition Vaseline tubs in stores. 



At the end of the day, Vaseline will become known as the ultimate lubricant for anything — besides sex.