Joe WINT
If Michelob ULTRA is a beer that’s “worth playing for” — it is also a beer worth training for.
In this project, we created a suite of work supporting the brand’s Super Bowl LX x Winter Olympics Film: The ULTRA Instructor.
In this project, we created a suite of work supporting the brand’s Super Bowl LX x Winter Olympics Film: The ULTRA Instructor.
Ultra is for curling now:
Ultra belongs in coolers now:
Teasing an ad by making more ads:
Supporting our senior team to prove (!) an Ultra is worth training for:
Made by Joe Wint (Copywriter), Lindsey Evans (Art Director), Zak Delange (Senior Copywriter), Andrew Congelton (Senior Art Director), Nik Reed (Creative Director), Will Binder (Creative Director), Marques Gartrell (Chief Creative Officer) and Brandon Henderson (Chief Creative Officer) at Wieden+Kennedy in New York City. Produced by Sammi Scholl and Connor Harville. Directed by Joseph Kosinski.