THE ULTRA INSTRUCTOR
For the brand’s Super Bowl LX x Winter Olympics campaign, we turned Kurt Russell into a winter sports instructor.
Teasing the Super Bowl spot:
“The ULTRA Instructor” 00:60 (in support of our senior creative team):
ETC. 00:05-15s
Made by Joe Wint (Copywriter), Lindsey Evans (Art Director), Zak Delange (Senior Copywriter), Andrew Congelton (Senior Art Director), Nik Reed (Creative Director), Will Binder (Creative Director), Marques Gartrell (Chief Creative Officer) and Brandon Henderson (Chief Creative Officer) at Wieden+Kennedy in New York City. Produced by Sammi Scholl and Connor Harville. Directed by Joseph Kosinski.
Role — Concept, Creative, Production and Client Management.