MR. 57
With the NFL Draft coming to Heinz’s home city of Pittsburgh, we started a new draft tradition by dubbing the 57th pick Mr. 57.
“Welcome to the Club” 00:30
We also did an OOH takeover — including an interactive billboard that saw the Heinz bottle become an unofficial draft day clock.
Coverage/Social:
Select Press: New York Times, USA Today, People, Little Black Book, Men’s Journal, Business Insider, Campaign, etc
Made by Joe Wint (Copywriter), Lindsey Evans (Art Director), Borja Eizmendi (Senior Copywriter), Randy Diaz (Senior Art Director), Nik Reed (Creative Director), Brad Phifer (Creative Director), Marques Gartrell (Chief Creative Officer) and Brandon Henderson (Chief Creative Officer) at Wieden+Kennedy in New York City.
Role — Concept, Creative and Client Management.