MR. 57
With the NFL Draft coming to Heinz’s home city of Pittsburgh, we started a new draft tradition by dubbing the 57th pick Mr. 57. To celebrate, we gave the 57th pick a hall of fame jacket and a lifetime’s supply of ketchup.
“Welcome to the Club” 00:30
“The Red Thread” 00:20
Select Press: New York Times, USA Today, People, Little Black Book, Men’s Journal, Business Insider, Campaign, etc
Made by Joe Wint (Creative), Lindsey Evans (Creative), Borja Eizmendi (Senior Creative), Randy Diaz (Senior Creative), Nik Reed (Creative Director), Brad Phifer (Creative Director), Marques Gartrell (Chief Creative Officer) and Brandon Henderson (Chief Creative Officer) at Wieden+Kennedy in New York City.
Role — Concept, Creative and Client Management.