Joe WINT
Extra Gum
3/10 people struggle with chewing stims (self-regulating repeitive behaviors).
Chewing stims can be harmful.
So Extra gum will create a line of chewable jewlery to give teens and adults something better to chew on.
D&AD New Bloods Yellow Pencil Winner (2025).
3/10 people struggle with chewing stims (self-regulating repeitive behaviors).
Chewing stims can be harmful.
So Extra gum will create a line of chewable jewlery to give teens and adults something better to chew on.
D&AD New Bloods Yellow Pencil Winner (2025).
Case Study:
Gen Z loves to stand out. So we made the bracelets customizable.
They’ll show up in OOH and at pop-up stores, empowering and destigmatizing stimming.
We’ll partner with fashion influencers and famous stimmers to drive people to our pop-ups
And hijack major moments in UK culutre — from Glastonbury to Boxing Day
— making Extra Chewelry collectible and iconic all year long.
— making Extra Chewelry collectible and iconic all year long.
Made at VCU Brandcenter with Jackson Wald (CW), Emme Schummacher (AD), Tanmay Kumar (AD) and Joy Zhou (ST)